Small Change, Big Impact
This global campaign for Mary's Meals focused on emphasising to our audience, the low cost of a single meal for a child in need, and how this small cost, can be life-changing for children living in poverty.
The main output for the campaign were two campaign videos which aimed to attract new supporters.
We decided to utilise our strong brand colours to not only appeal to exisiting supporters, but to showcase our branding and style to new ones.
The yellow dot was used as a hero element across the video, drawing the eye from frame-to-frame and highlighting the key information throughout.
The campaign branding was translated into 8 languages.
When designing a global campaign, the different languages, cultures and sensitivities are always taken into account so we can deliver the most authentic and powerful campaign that will have maximum reach worldwide.
